Linking Strategic Innovation to Requirements: a look into Blue Ocean Strategy

Business Strategy encapsulates an organisation’s intentions towards the achievement of its vision. As such, business strategy frames the overarching business roadmap towards the accomplishment of strategic goals driven by competition, by own capabilities, or by innovation. Consequently, such a roadmap needs to be considered when building systems aimed at supporting the functionality of an enterprise. Introducing business strategy to system’s design using models facilitates the propagation of strategic notions to development techniques and methods. This study focuses on bringing a business strategy formulation driven by innovation into system requirements; specifically, relating Blue Ocean Strategy to the notions of i*, an established goal modeling technique within requirements engineering.